UnMarketing : everything has changed and nothing is different /

"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to...

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Bibliographic Details

Main Authors:	Stratten, Scott (Author), Stratten, Alison (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken : Wiley, [2017]
Edition:	Second edition.
Subjects:	Relationship marketing. Viral marketing. Electronic books.
Online Access:	Click to View
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