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Mobile magic : the Saatchi & Saatchi guide to mobile marketing /

"A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide. The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using...

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Bibliographic Details
Main Author:	Eslinger, Tom
Format:	Electronic eBook
Language:	English
Published:	Hoboken : Wiley, [2014]
Edition:	First Edition.
Subjects:	Telemarketing. Internet marketing. Branding (Marketing) Electronic books.
Online Access:	Click to View
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