Advancing branding research : a qualitative agenda /

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Bibliographic Details
Other Authors: Melewar, T. C. (Editor), Merrilees, Bill (Editor)
Format: Electronic eBook
Language:English
Published: [West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
Series:Qualitative Market Research : An International Journal, Volume 17, Number 2
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Online Access:Click to View
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