Multi-channel marketing, branding and retail design : new challenges and opportunities /

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Bibliographic Details
Other Authors:	Mcintyre, Charles (Editor), Melewar, T. C. (Editor), Dennis, Charles (Editor)
Format:	Electronic eBook
Language:	English
Published:	Bingley, England : Emerald, 2016.
Edition:	First edition.
Subjects:	Marketing channels. Retail trade. Electronic books.
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