Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 /

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Bibliographic Details
Main Author:	Bruner, Gordon C., II (Author)
Format:	Electronic eBook
Language:	English
Published:	Forth Worth, Texas USA : GCBII Productions, LLC, [2019]
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc. Scaling (Social sciences) > Handbooks, manuals, etc. Electronic books.
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