Healthcare marketing : a case study approach /

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Bibliographic Details
Main Authors:	Cellucci, Leigh W. (Author), Farnsworth, Tracy J. (Author), Wiggins, Carla (Author)
Format:	Electronic eBook
Language:	English
Published:	Chicago, Illinois ; Arlington, Virginia : Health Administration Press : AUPHA Press, [2014]
Subjects:	Health services administration > Case studies. Medical care > Marketing > Case studies. Electronic books.
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