Consumer research for museum marketers audience insights money can't buy /

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Bibliographic Details
Main Author:	Wallace, Margot A., 1941-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Lanham, Md. : AltaMira Press, c2010.
Subjects:	Museums > Management. Museums > Marketing. Museums > Public relations. Electronic books.
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