New service development creating memorable experiences /

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Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Fitzsimmons, James A., Fitzsimmons, Mona J.
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, c2000.
Subjects:	Service industries > Management. New products > Management. Product management. Customer services. Electronic books.
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