Bollywood and globalization the global power of popular Hindi cinema /

"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. A...

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Bibliographic Details

Corporate Author:	ProQuest (Firm)
Other Authors:	Schaefer, David J., Karan, Kavita
Format:	Electronic eBook
Language:	English
Published:	New York : Routledge, 2013.
Series:	Routledge contemporary South Asia series ; 63
Subjects:	Motion pictures > India. Motion picture industry > India. Motion pictures and globalization > India. Culture in motion pictures. Electronic books.
Online Access:	Click to View
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