Dictionary of advertising and marketing concepts /
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Walnut Creek, CA :
Left Coast Press,
[2013]
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| Subjects: | |
| Online Access: | Click to View |
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